Wednesday, 18 November 2015.
Healthy food, attractive to children in the United States of America and Thailand, includes critical elements such as parental involvement, food packaging, effective marketing and design. The purpose of the study is to identify possible ways to make healthy food attractive to children and more useful for their consumption
Healthy eating offers children a balanced diet to improve their physical fitness. The United States and Thailand
Inequality measures, lack of parental involvement and various marketing strategies lead to poor quality of services. Parents ‘ participation means that the placement of the views offered by the parents, as well as their views in the food preparation process, ensure that children consume healthy food (Campos, Doxey, & Hammond, 2011). Parents are role models for their children, and they can convince them of the benefits of healthy food offered by specific companies
On the other hand, design is the method used to promote healthy diets for children and the database. It also includes programmes that have been placed in place for marketing purposes. Effective marketing also refers to advertising programs that have been adopted to create new clients and serve existing customers
The study addresses the development of food products, including nutritional messages, texts, colour, graphics and impact on sales and marketing. The design process is a very strategic discussion field, and the input of all stakeholders is required to achieve the best result. This helps ensure that the packaging itself effectively sells products to current and prospective customers
In this case, the study acknowledges that an attractive and efficient packing of a healthy diet are decisive factors that determine how best the organization performs the service of its clients, as well as to compete with other market players (de Droog, Valkenbeng & Buijzen, 2010)
However, in the US and Thailand, increasingly popular food products are becoming more and more popular. This has led to an increase in the number of cases of obesity in children, leading to more complications, including cardiovascular diseases, diabetic and frank problems. However, boys in the United States report more obesity than girls, and that is not the situation in Thailand
In fact, many parents do not want to follow these advertisements in the future, which reduces the level of unhealthy food sales for children at a given time. Therefore, unhealthy food, including beverages, increases the risks to children’s health, so it is necessary to always use effective marketing to obtain accurate and high-quality information. This is intended to provide children and parents with the value of healthy food from vender
The design elements that are strictly used to promote healthy foods for children play a key role in informing and influencing customers to purchase a particular product. Advertigo and packaging, including color, are very important to attract the attention of the buyer, as well as to create a positive first impression in the minds of the target audience. In addition, the advertisements displayed in the packages display messages that show the product name, brand, type, and description
The message also has different graphics to convince customers to buy food. The study provides a thorough analysis of how well marketing and advertising can contribute to the sale of healthy foods for children (Hammons & Fiese, 2011). The US is making more use of technologies and laws to protect children from unhealthy food consumption
On the contrary, Thailand has taken significant steps to ensure that suppliers and suppliers always guarantee healthy food. However, this is largely limited by the use of communications and advocacy strategies that would encourage children and parents to buy unwelled products offered at cheaper prices and are useless. Thus, this dissertation focuses on how successfully and efficiently marketing of food products can be in addition to the effective development of food products as well as the parent elements to achieve the desired goals
The lack of support from parents, poor design, inefficiency in the design of programmes and unfulfilled packaging elements is closely related to the unsuccessful marketing of healthy food for children. In Thailand and the United States, beverage and nutrition organizations for children are often overestimated and reassessed their level of compliance with these factors to provide valuable and high-quality services
However, the American industry is technologically advanced and appropriate when it comes to the use of advertising elements and development, including in Thailand. It is the most difficult decision to make children’s choices and to assure them that what they are offered is the most difficult decision. The food industry needs more than just eating habits to ensure that healthy food is consumed at any time
This is based on the fact that children are not always in a closed environment and regularly participate in a wide range of activities related to movement from one place to another (Glanz, Bader, & Lyer, 2012). Researchers also believe that many children love to eat a variety of food during their trip to school or home. In such places, they receive various advertising messages and react differently on the basis of their wishes
In this regard, children may be tempted to use unhealthy food, especially in the absence of follow-up. Thus, effective marketing is a very important factor in determining how healthy food consumed by children is food and nutrition, as well as at home. Effective marketing also includes providing de facto information on calorie content, nutrition data and the importance of balanced distribution of food for children at any time
Healthy advertising is very good because it ensures that parents and children make the right choice and save money. Even though packed dishes are expensive, parents who get actual information before purchasing food will eventually save time and money. In addition, researchers believe that eating healthy foods plays a key role in reducing morbidity and other overloads (Knai & Lock, 2012). This saves money for a long time and helps to improve the living standards of families in the long term
Some of the best marketing strategies that will help to win the good will of clients include providing information about the importance of washing hands before consuming, consuming well packaged and fresh food to prevent an unhealthy reception (Harris, Schwartz, & Brownell, 2009). However, it was clear that advertising goods are popular and are best sold among children. This is because children below the age of 8 do not understand the purpose of advertising, so they are easily fraudulently obtained
In fact, many children do not make a distinction between television presentation and commercial programmes in relation to what you offer for health. On the other hand, the food companies need to consider the issue of social responsibility, so they must be held accountable for all their actions and the information they provide
The involvement of parents in children’s programmes is also essential to ensure that the food consumed by children is very healthy. Thus, the study links the participation of family members in the fact that children consume body health and weight loss. Research also shows that healthy families remain and feel connected, so that parents can easily influence what their children should consume
Researchers have also learned that supporting families have a great influence on the health of their children due to the changes they offer and implement in their activities and habits. Children grow well in the general structure built by their parents (Levin and Levin, 2010). Thus, parents are the driving force of the family’s habits and activities in which they participate, because they are adapted to the needs of the consumer, when and where
Therefore, parents must carefully analyse the content and type of food before recommending them to the family. Family solidarity is also one of the best motivational factors for collective change in physical function and behaviour. Researchers also found that children in America do not even walk on a bicycle, even at short distances, and this is not the case in Thailand (Knai & Lock, 2012). Therefore, children in Thailand are very healthy and active
The involvement of parents affects the nutritional habits of children, as well as the choice of food because of their belief in and trust in their parents. The relationship, values and beliefs are also represented by family members who make decisions and the resulting impact. In addition, parents sometimes participate in rare cases where the family is expected to buy food from others
It is known that America and Thailand have large food companies that provide food in packages. In such cases, parents must critically assess and value the food, their adverse effects, the calorie content and the benefits they provide. Research is related to the consistency of the environment with how many parents were placed in it to prevent the consumption of spam and how they use health-friendly standards
Parents must constantly fight food, especially in their own food companies, so that children are healthy emotionally and smart (Ogba & Johnson, 2010). Vegetables, together with fruit, are some food that should be encouraged to consume. Parents must further ensure that children do not have access to lots and snacks in the house, and at the same time encourage them to understand the secret of a healthy recipe provided by information magazines and magazines. Similarly, they need to understand what is best for their children, and they will have better nutrition information to help them make wise decisions at any time
Thailand also uses mini-cans of packaging and places firms in a better place to achieve their advertising objectives. The design should also be installed in such a way that a person spends little time to take note of the product. The package also helps customers make the right decisions and identify the various strategic tools that assist in the development process (Hammons & Fiese, 2011). This can be caused by using the design application to develop with the production
These programs will lead to strategic results that have great potential for the package acquired by the consumer. Different package formats are also available to different power outlets and companies for use, ensuring that children are comparable to quality of food and quality when they visit shops
Designers should additionally consider packaging containers for shape, size, color and label. The time to keep each product must be very important if some products can be stored only for a short period of time. The improvement of packaging and its impact is also important when it comes to ensuring that customers compare with the product
At the same time, Advertisers should avoid providing false information about food products for the products they provide on the market. This helps clients make the right decisions based on factual and determined information. Thailand’s healthy children’s food companies should also consider the use of appropriate packaging materials to ensure that intentions and wishes are righting
However, the beautiful package is not a guarantee of the health and quality of products in shops. The text transmits the description of the brand and information about the product (Levin and Levin, 2010). The drawings on other hands use visual symbols that attract the attention of the customers and convey a very strong desire to buy. The signs used in the package must also increase the client’s confidence. To improve the efficiency of the advertising campaign, it is necessary to have clear advertising texts in the package, clearly marked with the product description
Parents in Thailand and the United States must be dynamic so that their children can make the right decisions. This includes actions involving children in the process of ensuring the health of the body and the preservation of the race. Effective marketing helps improve promotion strategies and that, at any point in time (Hawkes, 2010), the right information about healthy food for children is provided
The success of packaging and design elements, including graphics, color and text, also increases the likelihood of sales growth. However, consideration should be given to conducting more research to help develop advertising texts to get the truth and a healthy advertisement, as opposed to financial achievements (Knai & Lock, 2012)
The study notes that children in the US should be encouraged to work actively and consume healthy food than in Thailand. This is based on the fact that the level of inactivity in America is very high compared to Thailand, and it is attributed to technical actions and infrastructure achievements
Campos, S., Doxey, J., & Hammond, D. (2011). Power marks on pre-packed food: systematic check.
de Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2010). Use of brand symbols to promote the taste and purchase of fruits and vegetables by young children.
Glanz, K., Bader, M. D., & Iyer, S. (2012). Retail marketing strategies and obesity: comprehensive overview.
Hammons, A. J., & Fiese, B. H. (2011). The frequency of general family nutrition related to the nutritional status of children and adolescents. (ALL)
Harris, J. L., Schwartz, M. B., & Brownell, K. D. (2009). Marketing products for children and adolescents: license symbols and other promotions for packaged products in the supermarket.
Hawks, C. (2010). Food packages: The media is a message.
Knai, C., & Lock, K. (2012). Stakeout views on factors affecting rapid food consumption in Thailand.
(…) (…) M., and Levin, I am. P. (2010). Package of healthy and unhealthy foods for children and parents: the relative influence of licensed symbols and brand names.
Ogba, I. E., & Johnson, R. (2010). How the packaging affects the preferences of children and the behaviour of their parents in the food industry.
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